How we work
New New is a focused consultancy of one, supported by a small network of experts we've shipped with before, and would again. It's how we stay lean without cutting corners.
The same help, at three weights. Start with what the budget can carry; the engagement grows as you do.
A senior product and marketing leader inside your exec team, a day or two a week, most weeks. Judgement already paid for elsewhere, so you don't fund the tuition twice.
The honest version is on file: Fractional, without the euphemism.
Counsel before the board meeting, the pivot, the difficult hire. Occasional by design. Discretion is the product.
Strategy, architecture, team and go-to-market as one build, not four handoffs. Ovida went from zero to launch in under six months.
A marketing leader with deep experience across product and branding, two disciplines he's yet to be convinced are separate. His computer-science background lets him bridge technology and user needs, helping teams articulate what a product should be before a line of it is built. More interested in why a product matters than what it does.
Your brand. Not ours.
New New redacts itself by design. The only identity that should show in the work is yours. So we build with substance at the core, and step out of the frame.
Strategy, architecture, team and go-to-market, built as one thing.
Two founders with the shape of a smart AI product and a prototype made out of intelligence and PowerPoint, and not much else. No platform, no product, no architecture. The brief was the hard kind: zero to launch, fast, without cutting the corners that come back to bite.
We set the product strategy, assembled and led the engineering team, designed the architecture, built modularly and with future expansion in mind, and shaped the go-to-market. One motion, not a relay of handoffs.
A working platform shipped in under six months. Not a prototype to demo, a product to use.
Hired for product. Trusted with the whole partner-marketing function: the same job, wearing a different title.
Brought into the technology team as a satellite product advisor, a narrow, specific remit. After a few deliveries landed, handed the whole partner-marketing function.
Moved the team to just-in-time practices, put oxygen back into stale collateral, and led brand and content initiatives across the function. Rebranded the flagship partner event end to end.
A marketing function working at pace instead of plateau, and a flagship event growing again, attendance up 20%.
Channel, message and unit economics treated as one problem, not three.
Acquisition was shrinking year on year, and every new candidate cost more than the last. Two trends pointing the wrong way at once.
We rebuilt the acquisition motion: channel, message, and unit economics treated as one problem rather than three teams.
Acquisition turned from negative to positive year on year, and the cost of acquiring a candidate fell 10%.
Building Atlas and Holosbrought New New in as a long-term sparring partner through periods of change. We'll only say this: the thinking doesn't change when the logo comes off. Substance at the core, either way.
Built to last beats built to launch.
The shortest answer to “have you actually sat in my chair?”: yes, and we still do. Five products of our own, built with the substance we bring to yours.
A life organiser that learns how you work.
Kanban, kaizen and just-in-time thinking, turned on your own life. Over time it learns your patterns and works to get things done for you.
fankle.ioA personal stylist built around the clothes you already own.
Photograph your clothes once and it tags every piece: colour, cut, material, mood. Then it puts together outfits you would never have tried, and sharpens to your taste every time you say what worked.
trusgan.ioYour Fringe, assembled.
It brings together your friends, their tastes and their calendars to build a Fringe plan that actually works. Built in Edinburgh, for the festival on our doorstep.
plansemble.comA board game collection, and what it's worth.
Your shelf on your phone: search BoardGameGeek, tap the right edition, done. It knows what each box is worth, friends see your shelf but never your prices, and game night is answered by what the shelves can offer.
gamechest.ioTell it what you earn and it tells you who you are, everywhere on earth.
One number, eight billion neighbours: your income, re-lived in 147 countries, with the math done honestly. It all happens on your device; nothing is stored, nothing sent anywhere.
theperspectivemachine.com