New New is a focused consultancy of one, supported by a close network of experts.
When the work calls for it, we bring them in. Not from offshore directories or anonymous platforms, but from previous real life work.
It’s how we stay lean without cutting corners; and why every engagement gets the attention it deserves.
Nuno Veiga
Nuno is the Director of New New Consulting and a seasoned Product and Marketing leader with a track record of launching innovative products - almost exclusively in the start-up world.
With a deep understanding of technology and an intuitive grasp of user expectations, his style is direct, thoughtful, and deeply collaborative. Cutting through noise, challenging assumptions, and pushing for clarity not just in what a product does, but why it matters.
A relentless thinker, he remains unconvinced that product and branding are truly separate disciplines - though he’s still waiting for someone to prove him wrong.
The Services
At its core, we scale with you: a strategic partner that brings over a decade of product, marketing, and growth-stage experience into the room without adding layers of process or politics. Whether you need a fractional CMO, a discreet advisor in your corner, or a bridge between product and brand thinking, we aim to meet you where you are and move you to what’s next.
Fractional Product and Marketing Leadership
For when you need senior leadership, but not full-time ceremony. New New plugs into founder and exec teams with pace and empathy, aligning product, brand, and growth to strategy in one motion.
Notable clients span FTSE businesses like Utility Warehouse, but also early-stage and scale-ups like Stagedoor, Kaytes, and Landing.jobs.
Advisory & Strategic Counsel
New New serves as a long-term sparring partner for founders and executive teams navigating messy growth, market shifts, or internal realignment. We offer clear-headed strategic input across portfolio and platform direction, often behind the scenes as the person you call before the board meeting, not after.
Notable clients include Building Atlas and Holos.
End-to-end Product Build
New New also has also taken products from zero to hero. We’ve defined strategy, recruited and led engineering teams, designed architecture, and built the go-to-market foundation; and all within months, never years.
Case in point: the Ovida platform, built from scratch and launched in under six months.